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Location data management platform Yext today announced a new integration with Google that will allow the company to offer real-time updates to both its SMB and enterprise customers across Google’s suite of listings. The integration eliminates manual submission, and allows businesses of all sizes to instantly adjust how their information appears in the search engine’s results.

Google released the Google My Business API in December to a number of listings management companies, and over the past couple of months Yext has extended that service to 100,000 enterprise locations. Today’s full integration in PowerListings further extends that functionality to all of the company’s channel partners and SMB customers.

“It’s really cool that Google is finally asking businesses for this information rather than looking to a third-party source for it,” said Yext’s marketing director Liz Walton. “In particular, they’re looking for that real-time information, like the hours-of-operation that might

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Source: Street Fight