(Image: Thinkstock)

The month of March is Women’s History Month, and, while many women of color have made significant strides in launching their own businesses, some of them still face challenges with raising capital. In fact, studies show that only 15% of all women-run companies succeeded in raising capital.

[Related: Black Female-Owned Job Matching App Raises $100,000 in Startup Financing]

However, there are a number of progressive women who are demonstrating that there is more than one way to shatter this statistic, and numerous approaches to growing a business and raising capital. One way is by using the popular “Shark Tank” approach and the other way is by using the “Dolphin Tank” approach.

Jean Brownhill Lauer, founder and CEO at Sweeten, who has raised $4.3 million in funding, had these tips to share with women seeking to raise money and win over investors using the “Shark Tank” approach.

Show That Your Target Market is Huge. Make sure your pitch establishes a huge market


[Read the full story here ]
Source: Black Enterprise » Small Business