As part of the ?CMO Insight Series,? I?ve interviewed several marketing leaders regarding their biggest challenges. Two topics consistently come up in my discussions: 1) the need to move faster, and 2) the ability to translate data into better insight. The concept of ?agile marketing? integrates these two topics. To better understand what agile marketing is, why CMOs should care, and what they can do to become more agile, I turned to Optimine’s president, Matt Voda. What follows are his insights.
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Source: Forbes – Entrepreneurs