custom 404

In the life of every online marketer, there comes a time when one simple truth is realized: driving traffic to your website is a very hard thing to do.

Yep, it takes time and effort to get each and every visitor to your site. Each visitor is important: their visit is an opportunity to convert them into a lead and eventually into a sale. You can’t afford to turn your visitors away and yet that’s exactly what you’ll do if you haven’t set up a custom 404 page for your website.

What is a Custom 404 Page?

In tech-speak, 404 is the error number returned when a visitor attempts to access a page that doesn’t exist on your site. The two most common reasons a visitor gets a 404 error are:

  • They mistyped the Web address (URL) of the page they were trying to reach; or
  • They followed a link to a page that no longer exists on your site.

No matter what the reason, the default 404 page that visitors see looks something like this:

what is a custom 404 page

Pretty ugly, right? The only purpose this page serves is to

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Source: Small Business Trends