what does an angel investor look for

Today, I am starting a new column here at Small Business Trends. In addition to my regular weekly articles that focus on data-driven discussions of entrepreneurship, I am going to cover my experience as an angel investor in two new monthly columns. Below, we will focus on the top three things that angel investors look for when evaluating a potential investment in a startup company.

What Does an Angel Investor Look For?

A Business Addressing a Real Customer Problem

The first thing I look at when evaluating whether or not to invest in someone else’s startup company is whether the company is responding to serious customer pain point. Selling a new product in a new company is very difficult. But if the startup is addressing a true problem that customers have, it will stand a chance of succeeding.

For example, I recently invested in a company which produces a biosensor that allows growers of fresh produce to identify pathogens, like Listeria, in minutes, not days. Faster identification


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Source: Small Business Trends