Holiday shopping

The busiest retail season of the year is upon us, and it’s shaping up to be a good one. Researcher eMarketer is predicting strong holiday shopping sales, with November and December receipts totaling $885.7 billion, up 5.7 percent from last year. That’s the steepest year-over-year growth since 2011.

Brick-and-mortar stores still account for the vast majority of retail sales, but as we’ve seen every year, ecommerce will represent a larger portion, reaching nine percent this holiday season, according to eMarketer. Mobile’s share of ecommerce sales likewise will rise, with consumers’ greater comfort not just shopping but also buying on their smartphones the key driver of m-commerce growth.

With mobile devices playing a central role in consumers’ path to purchase, including in-store shopping that often results in a in-store conversion, location, context, intent, and personalization will be at a premium for retailers this holiday season. Merchants need to be ready to respond to consumers


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Source: Street Fight