Nik Richie growing tired of being a “cubicle warrior” doing credit card processing had an inspiration. Noting the success of “reality TV”, he thought that “reality internet” might be a thing.  So he started a gossip blog called “thedirtyscottsdale.com” which focused among other things on “the cool kids in Scottsdale who thought they were celebrities”. “The dirty”, being something of a universal phenomenon, the blog has evolved (probably not quite the right word) into thedirty.com, which before you click you should know does not appear to have much in the way of edification associated with it.
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Source: Forbes – Entrepreneurs