the three box solutionThe constant call to innovate can infuriate even the most tech-savvy business owner out there. Not only do businesses have to maintain an online presence. They are expected to constantly monitor the market and correctly use those insights to amaze, delight and capture their future customers (who are already inundated with other businesses trying to do the same).

As a business owner, how do you make sense of this? How do you balance the need to stay competitive now with the need to stay competitive in the future?

What The Three Box Solution is About

The Three Box Solution: A Strategy for Leading Innovation offers a surprisingly simple answer to business owners who are tired of the “You need to innovate” call — three boxes. These three boxes are a mental framework the book offers to help owners strategically manage innovation. The “three boxes” represent three separate but interconnected principles:

  • Box 1: Forget the past
  • Box 2: Manage the present
  • Box 3: Create the future

The Three

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Source: Small Business Trends