With mobile app user acquisition costs rising through the roof and revenues set to go sideways, major publishers and independent studios are under increasing pressure to find better and smarter ways to boost audience spending in their game apps. While app companies can harness algorithms and analytics to get more bang for their budget, the best way to get to the top of the app store charts—and stay there—may be to crack the code on what market-leading mobile games are getting right, and then improve on that formula to produce an app with massive and lasting appeal.
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Source: Forbes – Entrepreneurs