It’s not that I’m not competitive — believe me, I am. I have ambitious goals for my company and the drive to make them happen.

[Related: How To Crush The Competition]

But I spend very little time worrying about what my competitors are doing. I’m aware of it, but I don’t stress because that mindset will only get you so far as an entrepreneur. If you want to successfully build an organization from scratch, you have to go beyond simply beating other people’s (often mediocre) benchmarks.

Instead, I’ve taken a more pragmatic, cooperative approach toward our competition, one that has helped support our vision for long-term growth. Here’s how.

Make High-Value Referrals

We’re a specialty agency. We create editorial content for B2B brands, mainly enterprise tech companies and financial services firms. So if someone comes to me looking for a consumer marketing plan, I’d steer them towards one of the trusted agencies I know do that sort of work well, even though they’re technically my


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Source: Black Enterprise » Small Business