A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Uber Offers Gets Merchants to Pay for Your Ride (TechCrunch)
Uber is turning its app into a billboard for external commerce promotions in hopes of rewarding users with special deals. The company is seeking user loyalty by doling out free rides sponsored by local merchants where Uber could deliver riders, or online stores where they could shop mid-trip.

More Than 21,000 Businesses Can Now Add Same-Day Delivery Through Postmates (Recode)
Shopify has announced that the businesses that use its software to run their online shops can now give their customers same-day delivery through Postmates. The option will be available to the more than 21,000 Shopify businesses based in the 40 metro areas where Postmates couriers are currently operating.

Belly’s LaHive: Beacon Tech ‘A Little Bit Overhyped’ (Street Fight)
The company’s CEO says that he considers beacons “an additional channel of

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Source: Street Fight