Online Food Ordering

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

In ‘Overcrowded’ Food Delivery Market, Venture Capitalists Are Still Hungry for More (Bloomberg)
Just eight months after raising $40 million from venture capitalists, DoorDash is making another run. The San Francisco food delivery startup is in talks to raise financing at a valuation of at least $1 billion. Food delivery has become a veritable venture capital obsession; one-third of all U.S. food delivery companies in operation today raised their first round of funding in the past year. (Related: Deliveroo, an on-demand food delivery service, raises $100 million.)

Beacons to Shine a Light on Consumers’ Murky Path to Purchase (Street Fight)
Omnichannel retail activity this holiday season raises the stakes for retailers and complicates their attribution metrics. With online-to-offline shopping dynamics in focus, this may be the long-awaited breakout year for beacon technology.

This Is How

[Read the full story here ]
Source: Street Fight