A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Waze Integration Rolls Out Nationwide in Lyft’s Mobile App (TechCrunch)
The integration is part of Waze’s larger move to offer on-demand and transportation businesses access to its data for various uses in their own apps. Companies are able to tap into a variety of Waze features, including travel time date, routing information, ETA calculations, and more.

The Rise of the Publishing Platform Specialist (Wall Street Journal)
Publishers are increasingly posting content directly to platforms, so readers don’t need to visit independent websites or apps. But each platform has its own technical requirements, processes, hurdles, and pace of evolution. Publishers need to understand how many people are accessing their content, how to generate revenue from it through advertising and other means, and what type of content is best-suited to which platform.

Service Marketplace Lead Gen — What Color Do

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Source: Street Fight