A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

4 of the Biggest Media Publishers in the U.S. Form an Advertising Company (Business Insider)
Publishers behind some of the most well-known local news brands in the U.S. have formed a company that will provide the scale and trusted premium brands to bring in the kind of big advertising deals afforded by organizations like The New York Times and The Wall Street Journal. Nucleus Marketing Solutions claims to reach more than 70 percent of consumers in the top 30 advertising markets and 168 million online users.

Google May Have Found a Way to Make the Real-World Web Work (Wired)
A glaring issue with beacons and the technology’s adoption has been security. “People don’t have a really good feel for the digital exhaust that they leave as they go around the web,” says Joseph Hall, policy technologist at CDT. “It’s way worse when it comes to operating in physical reality.” Google wants to fix that.

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Source: Street Fight