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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Digital Advertising Revenue Jumped 20% in 2015 (Adweek)
Digital advertising revenues reached $59.6 billion in the U.S. in 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau’s annual study. Mobile, social, and programmatic drove the continued growth.

Online Media Is Tested When Social Platforms Come to Town (New York Times)
To publishers, the rise of platforms has been disorienting at best, as it threatens many of their business models. “Let’s say you’re an established company, and now there’s a multisided platform in your business…say you have to play on that multisided platform, because they’re big and everyone else is playing. The concern is always commoditization,” said economist Andrei Hagiu.

Openings and New Hires at MindBody, NavAds, TruMeasure (Street Fight)
Every two weeks, Geoff Michener covers some of the latest job

[Read the full story here ]
Source: Street Fight