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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

The IAB Pivots on Ad Blocking and Issues a Mea Culpa: ‘We Messed Up’ (Adweek)
The Interactive Advertising Bureau said the digital publishing industry has cared too much about revenues and too little about user experience, and needs to accept blame for the rising popularity of ad blockers. “We messed up,” said Scott Cunningham, the IAB’s senior VP of technology and ad operations. “Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty.”

As Yahoo Gemini Ramps Up, How Well Is It Performing for Search Advertisers? (Search Engine Land)
Mark Ballard: Whereas Gemini has shown promise in improving the performance of mobile search ads on Yahoo, it does not yet appear to be driving substantially more ad volume than Yahoo would otherwise receive. This could very well reflect the fact that Gemini is a developing marketplace advertisers are still learning how to approach.


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Source: Street Fight