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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Diller’s Home Services Bet Could Hit $1 Billion in a Few Years (Bloomberg)
HomeAdvisor, the online home services marketplace owned by Barry Diller’s IAC/InterActiveCorp, may reach $1 billion in revenue in the next three to five years. IAC increased its investment in HomeAdvisor last year, focusing on accelerating technology and product development, marketing, and sales. HomeAdvisor is IAC’s fastest-growing segment and is seeking more capital.

On-Demand Is Tricky to Build, but ‘Very Much a Net Positive for Everybody’ (Street Fight)
“On-demand is much harder than people think. It’s supply and demand — you have to make sure companies can grow, and that this growth can be matched,” says interim.team’s Rorie Devine. Both sides must be in sync, which makes it “twice as hard.”

How Mobile Commerce Is Changing Customer Service (VentureBeat)
Many people use smartphones to contact customer support


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Source: Street Fight