A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Is Groupon ‘Misunderstood’? It Probably Is Under-Appreciated (Local Onliner)
Groupon is “misunderstood,” people haven’t updated their view of it as a full-blown marketplace rather than a “daily deals” company, and it actually is “the unquestionable leader in local.” All this per newly-elevated CEO Rich Williams, in a public letter that also conceded past strategic errors.

Square Deal: Payments Startup Passes First Test as Publicly Traded Company (Street Fight)
Noah Elkin: Square made its debut on the public markets yesterday. After its much-commented-on offering price of $9 per share, which some took as a shot across the bow for unicorn startups, the payments firm surged more than 45 percent in its first day of trading. The pressure may be off Square momentarily, but it won’t stay that way for long.

How P&G Is Tying Snapchat Ads to In-Store Sales (Ad Age)
“What’s unique about geofilters

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Source: Street Fight