A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Google Fiber’s Latest Innovation Is a Landline (TechCrunch)
Google Fiber, the holy grail of Internet service for many, seems to have recognized that some people still rely on landlines for everyday communication purposes or emergency use. In order to allow users to completely sever connections with the old local ISPs and telecoms, Google will soon offer a home phone service for Fiber subscribers.

Why Retailers Like McDonald’s Should Take Note of Starbucks’ Loyalty Program Misstep (Street Fight)
Jenny Beightol: There’s been a lot of backlash from Starbucks customers after the company changed the mechanism of its My Starbucks Rewards program last month from frequency-based rewards to dollars spent. The switch is informative for other retail brands, and indicates that personalization is key.

Lyft Wants to Make ‘Casual Carpooling’ a Thing Again (The Verge)
Lyft is launching a new carpooling

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Source: Street Fight