A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Google Gets Deeper into Home Services (CNBC)
Google is partnering with HomeAdvisor to better match homeowners with contractors like plumbers, electricians, or landscapers. As of Friday, homeowners searching for contractors on Google will be shown results that are “HomeAdvisor screened and approved” and come with profiles, price estimates, and the ability to “book now” or schedule an appointment to compare estimates for work.

Report: Executive Survey on Hyperlocal Tech and Tactics (Street Fight)
What’s on the mind of technology and marketing suppliers targeting the connected local economy? They’re keen on mobile — perhaps too keen — but struggling with their own companies’ brand awareness. The dichotomy between small businesses and national chains that sell locally is profound, and presents difficult challenges in scaling to support either, let alone both, according to Street Fight

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Source: Street Fight