A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Meet Google Assistant: A New Search Platform, Rather Than A Gadget or an App (Search Engine Land)
Think of it as Google 2.0. Google assistant is Google’s search smarts put into anything, no keyboard needed and conversations welcomed. Both the newly announced Google Home and Allo messaging app will bring along Google assistant smarts.

Investors Are Losing Their Appetite for Food Delivery Startups (Business Insider)
Grocery and restaurant delivery companies raised $609 million in the first quarter of the year, down from $2 billion for the final quarter of 2015. CB Insights’ data show that food delivery startups are set to raise half as much money in 2016 as they did in 2015.

Swirl Looks to Close the Digital Divide Between E-Commerce and Physical Stores (Street Fight)
Pushing back against a shifting tide and changing consumer behavior won’t be easy, but executives at in-store digital

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Source: Street Fight