A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

With a Mobile Website Like An App, Flipkart Takes a Swipe at Apple (New York Times)
India’s ecommerce startup Flipkart has worked with Google to make a new mobile website that could eliminate the need for apps, a move that takes a swipe at Apple’s grip on the mobile experience. The site supports push notifications, the ability to search for and read information while offline, and location-based data. In collaborating with Flipkart, Google is hoping the website will spawn many imitators.

Groupon Site Ideel to Pack Up and Ship Out of New York (Crain’s New York Business)
Ideel’s New York office is set to be boxed up. The flash-sale site, picked up by Groupon last year for $43 million, has given notice to 63 employees ahead of a move to Chicago, where its parent company is located.

Dealmakers: Growth Hacking with Sales Automation Technology (Street Fight)
Charity Huff: We tend to think of

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Source: Street Fight