Facebook, Social

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Facebook Cements Status as a Mobile Juggernaut with $4.2 Billion in Ad Revenue (Mashable)
Facebook reported on Wednesday that it made 82 percent of its advertising revenue in the last three months from ads shown on mobile devices — up from 73 percent in the same quarter last year. The social network has come to dominate the mobile ads space as other media companies and advertising platforms still grapple with how to serve effective ads on small screens.

Where Do Beacons Fit in the Retail Sensor Landscape? (Marketing Land)
Florent Peyre: Big brands like Macy’s and Target are testing beacons in their stores, and retailers like Barney’s are deploying full beacon networks. I think we’ll see a hockey stick in beacon adoption in the coming year, but it’s critical that retailers get it right and understand the need to determine which sensor is best for each unique job.

Can Facebook Messenger


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Source: Street Fight