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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Facebook Starts Selling Off-Site Ads Targeting Non-Users Too (TechCrunch)
Facebook’s advertising network is already a colossal business, but it is about to take a step towards become the internet’s advertising exchange. Previously, if you were either not a Facebook user or not logged into the social network, then Facebook advertising on third party websites or mobile apps — powered by the Facebook Audience Network — would not be visible to you. That all changes today.

Snapchat Raises $1.8 Billion in a New Funding Round (Reuters)
Messaging app Snapchat has raised $1.81 billion in funding, the company reported in a U.S. regulatory filing on Thursday, a sign that investor interest is strong despite concerns among some venture capitalists that the platform is struggling to attract advertisers. Venture capital database PitchBook estimated the company’s valuation after the financing at $17.81


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Source: Street Fight