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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Airbnb Wants Travelers to ‘Live Like a Local’ With Its App (New York Times)
Airbnb is pushing into local reviews and recommendations, putting it increasingly into competition with services like Yelp and local tourism websites. The company now offers Guidebooks, a feature that lets those who put their homes on Airbnb share info about their neighborhood’s best restaurants, bars, and attractions, including local spots that might not be found on travel websites or guides, all in the Airbnb app.

Google Drove 95% of U.S. Smartphone Paid Search Clicks in Q1 (Search Engine Land)
Driven almost entirely by Google, mobile paid search continues to grow, with smartphone click share rising from 33 percent in Q4 2015 to 39 percent in Q1 2016. On Google, 57 percent of paid search clicks came from mobile in Q1.

Displacement and Measuring the Unknown in Multi-Device, Multi-Channel Marketing Attribution 


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Source: Street Fight