CONTENT MARKETING Vector Sketch Notes on Blackboard

This is the fourth and final post in a series on tips, tools and strategies for SMBs, sponsored by LocalVox.

Most business owners recognize the importance and value of marketing. But the demands of keeping a business on track can be consuming and leave little time to focus on marketing. There are several types of marketing approaches, but knowing which is the best for a business is a game of trial, measure, adjust and trial again.

One approach getting a lot of attention recently is content marketing, a technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action. Content marketing is telling stories, sharing ideas and providing insights that are worth listening to.

Recently, it has been challenging more traditional marketing approaches. Why? The Content Marketing Institute says consumers are in complete control of what they want to engage in. And thanks


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Source: Street Fight