November Brand Battle

Having a bad day at work? A bad hair day? Just a terrible, horrible, nothing-is-going-right kind of day? A shopping trip to a low-cost clothing and accessory store is a mood-fixer for many. Heading home to admire your excellent taste while clipping tags off a brand-new selection of knit tops, scarves, and fall booties is just an added bonus.

Apparel stores Forever 21 and H&M faced off in the November Brand Battle, hosted by digital marketing company Brandify. Brandify calculated brand scores for each company, basing the final scores on data evaluating six branding “pillars:” data quality, local SEO, reviews, local advertising, engagement, and competition. Each pillar speaks to how the companies perform in local markets, and scores can be updated every week as marketing strategies are analyzed and modified.

The closest round in this month’s battle was over local SEO, where the two companies tied with scores of 114. Forever 21 figures as the first among equals because its store


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Source: Street Fight