sonar expands SMS capability

A mobile-first world and an on-demand economy has introduced a level of engagement between consumers and businesses that, for the most part, has been mutually beneficial.

For companies, it means making contact without pushing away the customer, and using the right technology to fully take advantage of the opportunities. Short Message Service (SMS) is proving to be one of the best ways to make this possible.

Sonar, a communications platform that allows businesses to connect with their customers through mobile messaging channels, is extending its SMS capability by integrating it with Shopify, one of the largest ecommerce platforms.

With this new feature, Sonar is going to give businesses the ability to carry out two-way conversations with their customers using their favorite mobile messaging channels. Online retailers can now send a range of relevant information, including real-time updates if the customer chooses to be engaged in this way.

Expanded SMS Capability = Targeted

[Read the full story here ]
Source: Small Business Trends