Snapchat daily video views

Social media messaging app Snapchat has more than doubled the number of daily video views on its platform to 10 billion views in under a year. That’s up from 6 billion video views on Snapchat in November 2015 and 4 billion daily video views in September 2015.

This exponential growth of Snapchat daily video views represents a 150 percent increase in video consumption in just under a year. The boost has seen the service overtake Facebook in the video view stakes. By comparison, Facebook reported 8 billion daily video views in November 2015.

Snapchat Daily Video Views Have 24 Hour Visibility

In addition to exceeding Facebook’s daily video views, Bloomberg reports that more than a third of Snapchat users post to the app’s daily Stories feature, where photos and videos can be viewed for 24 hours before disappearing.

The fast increasing number of Snapchat daily video views is a blessing to businesses. And for businesses that aren’t using the service yet, here are a few reasons why they

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Source: Small Business Trends