marketing tactics survey

In December 2015, marketing automation technology company Infusionsoft, along with LeadPages, a maker of landing page software, conducted a marketing tactics survey of more than 1,000 small businesses across the U.S. regarding their use of digital marketing and published the findings in the “2016 Small Business Marketing Trends Report.”

The report created from the marketing tactics survey covered five main topic areas:

  • Goals and Priorities. What small business owners hope to achieve with their marketing in 2016;
  • Challenges. What small business owners are struggling with and seek to improve in 2016;
  • Tactics. What tools and techniques small business owners are trying out (and succeeding with) as they move toward their marketing goals;
  • Opportunities. What advantages small business owners can seize in 2016 that will help them reach their goals and get ahead of the competition;
  • Trends and Predictions. Trends that Infusionsoft and LeadPages predict will come to the forefront of

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Source: Small Business Trends