shopify Kit CRM conversational commerce

Shopify has just recently announced that it is all set to acquire Kit CRM, a virtual marketing assistant that leverages messaging to help businesses market their online stores. The acquisition of Kit CRM will will add yet another feather in the crown of conversational commerce.

“We believe messaging apps are the gateway for the Internet on mobile, and conversational commerce represents a huge opportunity for Shopify. Kit addresses a real pain point for merchants and is one of our most highly rated apps in the Shopify App Store. We look forward to having the Kit team join Shopify and help us define the future of conversational commerce together.” said Craig Miller, Chief Marketing Officer at Shopify.

Conversational commerce is paving the way for messaging and chat interfaces to help business owners run their business more effectively.

Shopify is the leading cloud-based multi-channel commerce platform designed for small and medium-sized businesses. Business owners use this software to

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Source: Small Business Trends