Josh McCarter Booker

Booker CEO Josh McCarter

Booker CEO Josh McCarter opened his Street Fight Summit keynote address with a question that’s on the minds of many small business solutions providers: “How do you take a system that’s designed for one vertical and take it across more categories?” Factoring in the differing needs of various service-based businesses — from salons to dental practices to automotive dealerships — makes that question even more complex.

Those challenges are the core of what McCarter termed “local service commerce,” which he defined as “the end-to-end lifecycle of online and offline actions that empower local service businesses to attract, engage, and transact with customers and effectively manage their business.” In effect, that means the tools these firms need to “run their operations, attract and engage customers, and grow their revenues.” Booker is one of those tools: It functions as a “service commerce platform,” with multiple modules — from scheduling to customer

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Source: Street Fight