Left to right: David Card, research director, Street Fight; Peter, Curzon, director of business development, Yelp; Naomi Makofsky, strategic product partnerships, Google; Chris Cunningham, head of mobile and global brand partnerships, ironSource

Left to right, David Card, research director, Street Fight; Peter Curzon, director of business development, Yelp; Naomi Makofsky, strategic product partnerships, Google; Chris Cunningham, head of mobile and global brand partnerships, ironSource

Mobile has become an automatic, subconscious extension of our digital lives, and technologies that leverage the versatility of smartphones are maturing rapidly. But the apps vs. web debate continues to rage. And where does search, which has existed since the early days of the internet, fit into the picture?

A Street Fight Summit panel featuring Chris Cunningham (head of mobile and global brand partnerships, ironSource), Naomi Makofsky (strategic product partnerships, Google), and Peter Curzon (director of business development, Yelp) shed light on developments in mobile search within apps and on the web. “Search and discovery are a huge challenge because there’s so much content being generated day in and day out,” Curzon said. “We’re


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Source: Street Fight