self-gifting hot holiday trends

The National Retail Federation’s (NRF) holiday spending forecast is out, and the news is good: The NRF predicts holiday spending will match last year’s or even exceed it a little bit, at an average of $805 per person (compared to $802 last year).

One of the most interesting things in this year’s spending forecast: Self-gifting is projected to increase. Last year, a whopping 77 percent of holiday shoppers reported buying a non-gift item for themselves or others over Thanksgiving weekend. This year, the amount shoppers spend on such purchases is projected to grow — from $126.37 last year to an average of $131.59.

While the holidays are traditionally thought of as a time for giving, it seems there’s profit to be had in encouraging shoppers to be a little bit selfish, too. How can you get your hands on some of those self-gifting dollars? Here are six tips to help spur self-gifting.

Think Practical

In today’s cost-conscious times, holiday shoppers often keep their eyes peeled for


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Source: Small Business Trends