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It might be argued that local search, on-demand services, and other components of the local digital marketplace have long had a neighborhood problem. Facebook, only tangentially a member of that group, nevertheless sums up the problem well. Networks of affinity on Facebook haven’t been inherently local in nature since the company expanded outside the university campus. At its founding, Facebook was about establishing online connections between people who went to the same school, but the company quickly pivoted away from locality as its defining feature. Local is now just one among many filters by which friends can be sorted, and Facebook gives us little in the way of connecting us with our local neighborhoods and communities.

Local search services like Google Maps and Apple Maps have built models that also have little to no relationship with the communities whose locations they depict. Though Google crowdsources data improvements through suggested edits and Mapmaker, the input it


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Source: Street Fight