Female holding shopping bags

The most wonderful time of year begins this week for retailers, as shoppers clamor for deals and steals on presents for family, friends, and coworkers. Whether in-store, online, or a mobile device, an astounding amount of retail business will be transacted in the next five weeks. Retail-watchers will be keeping a close eye on the ratio of sales between those three channels, but judging by the trends of the past 10 years, this year will be the biggest yet for digital commerce.

Coupon site RetailMeNot (or mega-shopping destination, as the company thinks of itself) sits at the center of the season’s retail activity. Its website and app are designed to inform consumers of both nearby and online offers, lending the company a unique perspective on the shifting nature of online-to-offline commerce. Like many operating at the nexus of online and brick-and-mortar retail, RetailMeNot has observed heightened expectations on the part of consumers. For example, it has found that:

  • 48% of

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Source: Street Fight