buyer personas

You may know about the importance of buyer personas as a way of connecting with your customers, and with this approach you market your products or services based on the persona you’ve developed.

But there is another way to discover and market to your best customers — one that is less obvious.

Instead of asking yourself who will buy your product or service, look at the type of purchase your product or service represents for your customer or client.

Is it an impulse, routine, sensible or complex purchase?

The answer to this question allows you to determine who your ideal customers are and how to market to them more effectively.

Join in the webinar “Leverage Purchase Types to Win More Customers for Less” coming up Oct. 27  at 10 a.m. PST and 1 p.m. ET. During the webinar, CEO of Small Business Trends, Anita Campbell, and Vice President of Strategy and Business Development at G/O Digital, Raghav Mathur, will discuss how to determine the type of purchase most often happening at your


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Source: Small Business Trends