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What’s on the mind of technology and marketing suppliers targeting the connected local economy? According to Street Fight Insights analysis, they’re keen on mobile — perhaps too keen — but struggling with their own companies’ brand awareness.

Street Fight wanted to get a quick snapshot of what’s on the minds of companies selling technology and services into the hyperlocal media and commerce marketplace. For input into our analysis, last month we posted a executive survey we promoted via blog posts on the Street Fight site, social media, and the Street Fight newsletter, and offered as an incentive a discount on tickets to our New York Summit. Thirty-five mostly C-level execs or VPs from a fairly even mix of ad-tech, data analytics and services, and commerce technology providers — along with a few publishers and agencies — completed the survey. You can use this analysis to get a directional view of what technologies companies are prioritizing, and what they think are near-term


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Source: Street Fight