Floating money

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech.

Monday, Feb. 29: AppCard scores $20 million to bolster deals platform
AppCard, a special offers platform for retailers, has raised $20 million in series B funding, according to Media Post. The round will fuel product development and business growth. Alexander Rittweger, founder of Loyalty Partner and PLDT Capital, led the round.

Tuesday, March 1: Mariana pulls in $2 million for individualized marketing platform
Mariana, which champions a marketing strategy based on personalized information about individual potential clients, has raised $2 million, according to a press release. Mariana uses Deep Learning, an artificial intelligence process, to identify consumer interests and target likely buyers for a given business. With the seed funding, provided by Bruce Taragin, Gokul Rajaram, Gerri Elliott, and Semil Shah, the company launched last week.

Wednesday, March 2

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Source: Street Fight