power of fifty bits book reviewYou are not your brain.

Are you having one of those moments of weakness? You’re muttering, “I’m not good enough! Why can’t I do this?” It’s not YOU. It’s your brain. You can drive your brain. You just have to know what buttons to push.

And this is the purpose of “The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results” by Bob Nease (@BobNease).

I received a review copy from Bob Nease’s publicist and have to say I was a little confused. Seeing the title, I thought it was a technology book. But then I saw the sub-title and that’s what tripped my trigger. I was all in.

But first (without even cracking the book) I contacted the publicist to get an interview with Bob Nease. I wanted to know more about him and what prompted him to write “The Power of Fifty Bits.”

The Author Behind “The Power of Fifty Bits”

Bob Nease. PhD  is actually an economist. He is the former Chief Scientist of Express Scripts.  He’s written dozens of scientific papers and won several


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Source: Small Business Trends