puppies in marketing

Thinking of incorporating a cute four-legged creature into your company’s next marketing campaign?

If you’re doing this on the web, you may naturally think that cats would be the way to go. After all, there are some pretty famous online cats and cat memes.  Grumpy Cat, LolCats,  Lil BUB to name a few.

But if you’re thinking kitten images, you may be scratching the wrong post.

Instead, you might want to be thinking of puppies in marketing.

Recent data from Edelman for Adobe reveals that puppies are more popular than kittens, by far — at least when it comes to stock images for marketing.  Stock photos of puppies are downloaded 62 percent more than photos of kittens by Adobe Stock users.

That figure is based on paid downloads of stock images at Adobe Stock in 2015, according to Frank Bauch at Edelman.  Many of these downloads are used for marketing materials, he added.

The Power of Puppies in Marketing

Cats essentially have a “forever home” on the Internet with the popularity of cat

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Source: Small Business Trends