As brands and advertisers familiarize themselves with ways of leveraging location data, companies like PlaceIQ are stepping up with sophisticated platforms to help ease the process of parsing dense information to find value. Markets around the world are at varying stages of identifying and embracing the increasingly large role location is playing in a number of industries, and part of the evolution and maturation of location technology as a whole is bringing those international markets up to speed.

PlaceIQ, which is based in New York, launched in the U.K. last year and is continuing to broaden its reach throughout Europe, the Middle East, and Africa. Street Fight caught up with PlaceIQ’s EMEA General Manager, Mandeep Mason (who will be a speaker at Street Fight’s upcoming LOCALCON conference in London on April 21), to talk about the company’s online-to-offline efforts and what he has learned about the industry from expanding internationally.

Place IQ has been doing a lot to connect

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Source: Street Fight