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Boston-based Pingup, which describes itself as a “transaction platform for local services,” announced a new partnership with Yahoo this morning. The move expands Pingup’s publisher network, allowing users searching for local services on Yahoo to book an appointment or order food to be delivered on-demand through the Pingup platform.

Pingup’s service is simple for consumers. When searching for local businesses on Yahoo or any of the other publishers with which Pingup partners, consumers will see an option to “book an appointment” next to the business information that pops up in their search results. A couple of clicks later, their haircut or massage can be confirmed with the provider.

Given the rise of the on-demand economy and the growing consumer expectation that services can be booked at the click of a button, the market is ripe for the direct booking that Pingup’s technology makes accessible, said Pingup CEO Mark Slater. “We’re over the question of whether this is going to

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Source: Street Fight