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The South by Southwest Interactive Festival teamed up with Atlanta co-working space Opportunity Hub, the black collective MVMT50, and several historically black colleges and universities.

In support of President Obama’s My Brother’s Keeper, a new initiative was launched at this year’s festival to address persistent opportunity gaps facing boys and young men of color.

[Related: President Obama Speaks On Apple, FBI Issue and Using Tech for Civic Duty at SXSW]

Students were able to participate in a hackathon, attend workshops, panels, and pitch competitions. Participating HBCU students included Morehouse College, Spelman College, Clark Atlanta University, Howard University, Johnson C. Smith University, University of the Virgin Islands and Huston-Tillotson University.

“Exposing these entrepreneurs to all the opportunities for learning and networking that SXSW has to offer is important in their development as co-founders,” noted Hugh Forrest, director, SXSW in a statement

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Source: Black Enterprise » Small Business