Matchmakers: The New Economics of Multisided PlatformsNo matter what level of growth your business is in, knowing how to stay focused on your core business while growing is crucial to your business legacy. The concept of platforms has gained more attention as companies leverage new ways of acquiring customers without investing in a lot of upfront costs.

How do they do it and why are more companies jumping on the “We need a platform” bandwagon? The bookMatchmakers: The New Economics of Multisided Platforms, provides an explanation about how and why these platforms are changing everything you thought you knew about customer acquisition.

What Matchmakers is About

Matchmakers is a much more detailed look at the “platform” compared to “The Digital Transformation Playbook“, but it offers the same message. Platforms are a business model that is disrupting the traditional view of business. In particular, the book looks at “multi-sided platforms” or platforms that generate all or most of their income by providing a value-added service to two

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Source: Small Business Trends