This article originally appeared in during August 2015.

Small businesses often feel they can’t compete against larger companies with unlimited marketing resources. They overlook the potential marketing opportunities that come from reaching out to the community in which they’re located. A wide range of marketing strategies can help you connect with would-be customers in your local community.

Here are tips to localize your marketing campaigns and boost your small-business profile in unexpected ways.

[Related: 3 Essentials of Cause Marketing For Your Small Business]

Get your online presence in order

An informative, user-friendly website is just the starting point for your marketing purposes. You should also cultivate a vibrant social media presence and make use of numerous location-based directories, mapping services, and review sites that cater to users in search of local goods and services. Being represented on, MerchantCircle, Google Maps

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Source: Black Enterprise » Small Business