Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Jet.com is using Samsung Gear VR to help job prospects experience the office; PillPack brings reminders and location-based alerts for your drugs; Uber partners with TomTom; PriceLocal launches in Charlotte; SingPost heading development of the O2O mall of the future; Member news from Coke; Google; Verve + Moat; Blippar; and Spotify; plus Localytics survey on mobile user behavior and what users want from apps.

Top Stories of the Week:

1. Jet.com using Samsung Gear VR for hiring future employees 4:38
2. Uber partners with TomTom 7:38
3. PillPack — reminders and location-based alerts for your drugs 10:08
4. PriceLocal launches in Charlotte 12:45
5. Singapore Post Limited to design O2O mall of the future 14:53

Resource: Localytics survey indicates users want more mobile personalization and location is key 19:46

LBMA Member News:

1. Coke “Wish in a Bottle&rdquo


[Read the full story here ]
Source: Street Fight