customers create User-Generated Content

While all online businesses need a professionally-guided ad campaign, perhaps the best way to promote your business is through your customers. If you believe that your products are the best, you can and should talk about that. But, if you’re honest, you will admit that you are not exactly the most objective person when it comes to your products. Potential customers know this, and, as a result, will only take what you have to say with a grain of salt.

If, on the other hand, one of your customers talks about your products, potential customers will listen to him or her and trust what is said. Your customers might love you, but that doesn’t mean that what they say will be all rainbows and butterflies. They will share the positives and negatives, giving anyone who hasn’t yet done business with you an idea about what to expect. If you’re doing your job, the positives will outweigh the negatives, and your user-generated content will be a bridge that people will cross to go from being

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Source: Small Business Trends