Escalator

As new reports show e-commerce taking over a greater share of the shopping landscape, brick-and-mortar retailers are looking for a new path to growth. For brands like True Religion, the designer denim company with hundreds of branded boutiques and specialty stores dotted around the globe, the best way to combat e-commerce giants is by providing in-store customers with a more upscale, personalized shopping experience.

If online shopping is DIY, then John Hazen sees shopping in a physical store as the full-service alternative. As SVP of direct to consumer at True Religion, Hazen is overseeing the company’s push into using mobile technology to better understand buying patterns and elevate the in-store experience for customers.

“It’s no secret that today’s retail landscape has shifted from ‘shopping efficiency’ to experiential. Customers want and expect elevated treatment from their brands. Specifically, brands that they frequent,” Hazen says.

Through a partnership with Aptos and


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Source: Street Fight