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How to Stop Inefficiently Losing Money in Content MarketingIt’s official, companies of all sizes jumped on the content marketing bandwagon in 2015 and you’re likely one of them; and yet the promises of this marketing tool has left the majority of businesses confused, frustrated and left wondering why they are not getting results.

According to a new study by Gleanster, content marketing has become a huge priority and a bigger challenge than they expected.

According to the study of 3,408 B2B companies;

 

 

“Ineffiency in content production results in an estimated $958M each year in excessive spend for mid-to-large B2B US companies.”

 

 

In my own experience in working with hundreds of small businesses, I believe the problem may be even more chronic for most B2B small businesses that are overwhelmed in the day-to-day operations of their businesses and are inefficient with content marketing.

Many have given up on content marketing, blogging and digital marketing


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Source: Unveil the Web