Prefer to Listen to the blog?

Download this episode (right click and save)


How to Stop Inefficiently Losing Money in Content MarketingIt’s official, companies of all sizes jumped on the content marketing bandwagon in 2015 and you’re likely one of them; and yet the promises of this marketing tool has left the majority of businesses confused, frustrated and left wondering why they are not getting results.

According to a new study by Gleanster, content marketing has become a huge priority and a bigger challenge than they expected.

According to the study of 3,408 B2B companies;



“Ineffiency in content production results in an estimated $958M each year in excessive spend for mid-to-large B2B US companies.”



In my own experience in working with hundreds of small businesses, I believe the problem may be even more chronic for most B2B small businesses that are overwhelmed in the day-to-day operations of their businesses and are inefficient with content marketing.

Many have given up on content marketing, blogging and digital marketing

[Read the full story here ]
Source: Unveil the Web